Virgin Australia has just launched a brand new app in the App Store featuring a full redesign with streamlined travel features, and for the first time, an Android app. The original Virgin iPhone app design deviated from common Apple design principles and had always been fairly poorly received by flyers including myself.
It’s really great to see Virgin trying to close the gap between itself and its rivals. After playing around with the app this morning, I am fairly impressed. It loads quickly – something that the previous app never did – and displays more information in a much cleaner interface. Beautiful imagery is also used to display destination information.
For me, this is a really key part of the flying experience. The Qantas app has always been far superior in this regard, and leads to much more streamlined process for checking in, changing seats, finding your gate and seeing flight status. For regular domestic travel, the technology piece can really make a big difference to your travel enjoyment.
Lets hope this new version is just the beginning and that Virgin continues to expand the app with new features whilst maintaining its speed and simplicity. Upcoming features include an integration of the Flight Specials app and the Inflight Entertainment offering. Overall, great job Virgin and can’t wait to see regular updates.