In a surprising move, Virgin Australia is offering lounge access to Qantas Gold and Platinum Frequent Flyers who book an eligible Economy X seat for travel between 13 June 2017 and 31 August 2017.
It’s no doubt Virgin Australia is trying to lure across loyal Qantas customers who might be hesitant to start fresh with the airline due to the lack of status benefits. Buying an Economy X ticket in many routes is very cheap ($29) and will now get you most of the same benefits of being a high status customer – lounge access, a seat in the first few rows and dedicated boarding. Infact, for many routes it’s probably cheaper for Qantas customers to purchase an Economy X seat than a regular Qantas Red e-Deal.
Read my take on Virgin Australia’s new Economy X product. In summary, I think it’s an excellent product and I hope we see more differentiation like this in the future.
For full details on this promotion head to the Virgin Australia website.